Lynx Jet

Lynx have come up with a brand new ad campaign that has seen one of the biggest sales spikes for Lynx in the last 20 years. The ads feature a fantasy airline called Lynx Jet, with flight attendants (called "Mostesses") dressed in skimpy uniforms and offering "unparalleled" in-flight service levels.

The website is really good too and quite interactive with users being able to vote for the flight attendant of the week, download TV ads etc. They have also rolled out a mobile massage parlour called the "Lynx Mile High Club" which is cruising around Western Aussie at the moment, last sighted at Bondi beach in Sydney! In fact, they had even tied up with Jetstar to have one of their planes painted yellow with Lynx Jet promo images. Apparently, Jetstar pulled out of the deal once they realised just how raunchy the promos were! :-) Anyway, all in all it's a really good campaign. Hats off to the marketing team!